After a short introduction, the book is divided into four thematic areas: people, strategy, execution and cash. Verne Harnish’s recent book, Scaling Up, addresses these challenges so that any business can grow to the next level. Yet without attention to the needs of internal customers and careful regulation of business processes, new products can fail to generate revenue or to meet growth objectives. Product managers and product development practitioners are challenged to satisfy customer needs. Scaling Up: How a Few Companies Make It and Why the Rest Don’t by Verne Harnish.
